You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking …
What Is Mastodon and Why Is Everyone Going There? Leia mais »
Most people know that Facebook cover photos are the large image at the top of a business page. What you may not know is that this image can have a big impact on a business’s bottom line. Your cover photo is one of the first things potential customers will see, so it’s an important piece …
How to Create Great Facebook Cover Photos [Free Templates] Leia mais »
Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there’s a couple of ways to go about it. Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it …
How to Schedule LinkedIn Posts: A Quick and Simple Guide Leia mais »
There’s never been a better time to become a social media manager. The average social media user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year! All that screen time presents millions of possible chances for people to discover new brands, products, and services. That’s why social …
How to Become a Social Media Manager in 2023 [Free Resume Template] Leia mais »
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to …
How to Use Facebook Lookalike Audiences [2023 Guide] Leia mais »
Instagram Notes are a new way to communicate with your followers on the app. They’re basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world or even ask what the heck Instagram Notes are for. It feels like a …
Instagram Notes Explained: What the Heck Are They For? Leia mais »
Twitter can be unpredictable, but one thing remains certain — you gotta respect the algorithm if you want to make big moves. That means if you want to boost engagement, drive traffic to your website and generally build awareness for your brand, you’ll need to understand how to work with the Twitter algorithm. Unlike other …
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. Social media strategy templates 1. Social media strategy template Whether you’re starting from scratch …
30 Free Social Media Templates to Save You Hours of Work Leia mais »
Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through …
15 Tips for a Better Instagram Engagement Rate [CALCULATOR] Leia mais »
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link …
