You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost …
10 Reasons You Cannot Boost on Instagram (Plus Easy Fixes) Leia mais »
If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U.S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. dollars, and most of that money goes …
Why Sponsored Posts Matter (And How To Get Started) Leia mais »
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives …
2023 Social Media Benchmarks + How to Use Them in Marketing Leia mais »
Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite …
Is TikTok taking over the world? With over one billion monthly active users, it definitely feels like this video-based social networking platform has reached global domination status. If you haven’t joined in yet, it’s time to get on board. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing …
13 TikTok Tips That Will Help You Go Viral in 2023 Leia mais »
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need …
25 Instagram Best Practices for Faster Growth in 2023 Leia mais »
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s …
Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?) Leia mais »
More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But …
When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use …
How to Write a Great Social Media Call to Action Leia mais »
If you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding of exactly …
What is Social Listening, Why it Matters + 14 Tools to Help Leia mais »
