Mês: janeiro 2023

15 Digital Marketing Tools for Every Team and Budget

Are you feeling overwhelmed with all of the digital marketing tools out there? Paralyzed by choice? Don’t worry; you’re not alone! In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing …

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Twitter Notes Explained: How To Go Beyond 280 Characters

Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they want to say something a bit longer than 280 characters. Keep reading to learn more …

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7 Creative Facebook Giveaway Ideas for 2023 [+ Examples]

36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook …

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How To Become a Pro at Instagram’s Auto-Generated Captions

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how …

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How to Use Instagram for Business in 2023: 6 Pro Tips

Instagram is the top media platform for building relationships with brands, according to a Meta-commissioned Ipsos study. And half of Instagram users say the platform helps them discover new brands. Even better for brands, 44% of users shop weekly on the platform. If you’re not using Instagram for business purposes, those potential new customers might …

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How To Get More Out of Instagram DMs: The Ultimate Guide

Gone are the days of calling a customer service hotline or writing emails to inquire about a new product. The modern method of communication between a customer and a brand? Through Instagram DM. Nearly 50% of people say that digital channels will be their primary way of contacting brands in the future. And considering 90% …

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What Is Social Media Marketing? [Complete 2023 Guide]

More than three-quarters of the world’s population aged 13+ uses social media. A whopping 4.74 billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? Is it right …

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Why Facebook Alt Text Is Important (And How To Do It Right)

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. And one guiding principle of accessible content is using alt text on images. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To …

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