It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find …
If your Instagram growth strategy is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO. Keep reading to learn the 10 best ways to optimize your profile and content and get seen by the people …
2023 Instagram SEO: 10 Expert Tips for Better Reach Leia mais »
LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your …
2023 LinkedIn SEO: 5 Tried Tips for Better Reach Leia mais »
Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. IXLCenter.io does everything Social Studio does and more for a …
Salesforce Social Studio Sunset: Everything You Need to Know Leia mais »
We’ve all seen carousel ads in our social feeds. But do they really work? Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. And because they can showcase multiple images or products in one place, they’re naturally more interactive than a single-image ad which can …
Carousel Ads: How and Why They Work (+ Examples) Leia mais »
Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — …
How To Calculate And Set Your Facebook Ad Budget [Free Tool] Leia mais »
The Facebook algorithm is a hot topic — not just for social media marketers, but for journalists, the public, and even world leaders. Whether you love it or hate it, the simple truth is you’ve got to work with it if you want your Facebook marketing efforts to succeed. Here, we explain everything you need …
2023 Facebook Algorithm: How to Get Your Content Seen Leia mais »
It’s 2013. You sit down and type a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is good. Sorry, friend, in 2023 …
How to Boost a Facebook Post (and Get Results): 2023 Guide Leia mais »
If you want to market to business professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, apply and recruit for jobs, and follow the latest news from organizations and influential people from across the globe. Understanding how LinkedIn members and brands use the channel gives you valuable insights …
38 LinkedIn Statistics Marketers Should Know in 2021 Leia mais »
Pinterest brings out the bulletin board fanatic in all of us. There’s something so soothing about curating that perfect inspirational spread, whether online or in real life. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another are an essential part of marketing …
38 Pinterest Stats That Matter to Marketers in 2023 Leia mais »
