Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to …
Facebook SEO: 12 Tactics for Better Reach in 2023 Leia mais »
Pinterest users love to shop: 75% of weekly Pinners say they’re “always shopping” and 85% use the social platform to plan new projects. These users can shop your business on Pinterest in ways they can’t anywhere else, including with augmented reality try-ons and visual search, which have grown 126% in 2022. Whether you sell products …
The Best Pinterest Schedulers to Make Your Job Easier in 2023 Leia mais »
Social media discovery is mostly driven by ad dollars, but the Instagram Explore page remains one of the final frontiers for organic reach. Behind the Explore feed, Instagram’s fine-tuned algorithm has gotten real good at recommending people with content they might be interested in. For brands, the advantages of appearing in the Explore tab include …
How to Get on The Instagram Explore Page in 2023 Leia mais »
Facebook advertising is all about the visuals. Awesome ad copy is great (and can certainly help you convert). But it’s beautiful images and videos that will catch your customers’ eye, stop them mid-scroll, and hopefully get them to click. That’s why fine-tuning your visual content is such a crucial part of getting the most from …
Facebook Ad Sizes and Specs: Your 2023 Cheat Sheet Leia mais »
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download …
What is Meta Verified? Everything You Need to Know in 2023 Leia mais »
If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and …
How To Write a Social Media Manager Resume [Free Templates] Leia mais »
Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually testing it out. Here at IXLCenter.io, we pride ourselves on practicing what the thought-leaders preach, …
Experiment: Does Custom Instagram Alt Text Improve Reach? Leia mais »
Sorry, reading nerds: this is no ordinary library. TikTok’s Ad Library, part of the TikTok Creative Center, is an excellent resource for advertising on TikTok. Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best. Let’s …
9 Ways to Use the TikTok Ad Library to Make Better Ads Leia mais »
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power …
A Beginner’s Guide to Microsoft (Bing) Ads in 2023 Leia mais »
LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools that automate activity on LinkedIn are specifically prohibited. But LinkedIn also works with approved marketing …
16 LinkedIn Automation Tools for Faster Growth in 2023 Leia mais »
