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How to Use Instagram for Business in 2023: 6 Pro Tips

Instagram is the top media platform for building relationships with brands, according to a Meta-commissioned Ipsos study. And half of Instagram users say the platform helps them discover new brands. Even better for brands, 44% of users shop weekly on the platform. If you’re not using Instagram for business purposes, those potential new customers might …

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How To Get More Out of Instagram DMs: The Ultimate Guide

Gone are the days of calling a customer service hotline or writing emails to inquire about a new product. The modern method of communication between a customer and a brand? Through Instagram DM. Nearly 50% of people say that digital channels will be their primary way of contacting brands in the future. And considering 90% …

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What Is Social Media Marketing? [Complete 2023 Guide]

More than three-quarters of the world’s population aged 13+ uses social media. A whopping 4.74 billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? Is it right …

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Why Facebook Alt Text Is Important (And How To Do It Right)

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. And one guiding principle of accessible content is using alt text on images. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To …

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What Is Mastodon and Why Is Everyone Going There?

You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking …

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How to Become a Social Media Manager in 2023 [Free Resume Template]

There’s never been a better time to become a social media manager. The average social media user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year! All that screen time presents millions of possible chances for people to discover new brands, products, and services. That’s why social …

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