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How to Run the Easiest Social Media Audit [FREE TEMPLATE]

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. Don’t let the name scare you — the IRS isn’t about to knock down your door. Regular audits help you understand what’s happening across all your platforms and …

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14 Fun Instagram Question Sticker Ideas for Marketers

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it… Enter: Instagram question stickers. The questions sticker for Stories collects and organizes …

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What Is Conversational AI: A 2023 Guide You’ll Actually Use

Customers are asking questions about products and services through Instagram, Facebook Messenger, WhatsApp, and just about every other social media platform. Are you there to answer them? For most businesses, it can be tough to monitor what’s happening on social media 24/7. That’s where conversational AI can help! With all those inquiries and only so …

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LinkedIn Analytics: The Complete Guide for Marketers

As a marketer, understanding LinkedIn analytics is crucial to your success. That’s because being “data-driven” isn’t just a buzzword — these days, it’s a necessity. LinkedIn’s analytics can help you track progress, measure success, and connect with your target audience. In this complete LinkedIn analytics guide, you’ll: Learn how to use LinkedIn analytics Discover the …

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TikTok Stories: How To Take Advantage of Super-Short Videos

At this point, just about any smartphone app is likely to include bite-sized “stories.” (Sometimes, we’re surprised we don’t see updates about our friends’ night on the town when we open the calculator app.) So it should come as no surprise that we’re now living in the era of TikTok Stories. Following suit from the …

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What is Conversational Commerce and Why Does it Matter for Brands?

Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. You have questions about products you’re interested in. But no one is there to answer. You leave empty-handed. Without conversational commerce, this happens online all the time. More customers are shopping online than …

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Social SEO: How to Help People Find You on Social Media

Are your relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read …

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Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)

Open any news app or social media feed today, and you’re likely to encounter various stories relating However, the data in our new Digital 2022 October Global Statshot Report – published in partnership with IXLCenter.io and We Are Social– suggest that many of these headlines distort our digital reality. So, if you’re looking to understand what …

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