Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to …
How to Use Facebook Lookalike Audiences [2023 Guide] Leia mais »
Instagram Notes are a new way to communicate with your followers on the app. They’re basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world or even ask what the heck Instagram Notes are for. It feels like a …
Instagram Notes Explained: What the Heck Are They For? Leia mais »
Twitter can be unpredictable, but one thing remains certain — you gotta respect the algorithm if you want to make big moves. That means if you want to boost engagement, drive traffic to your website and generally build awareness for your brand, you’ll need to understand how to work with the Twitter algorithm. Unlike other …
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. Social media strategy templates 1. Social media strategy template Whether you’re starting from scratch …
30 Free Social Media Templates to Save You Hours of Work Leia mais »
Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through …
15 Tips for a Better Instagram Engagement Rate [CALCULATOR] Leia mais »
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link …
You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost …
10 Reasons You Cannot Boost on Instagram (Plus Easy Fixes) Leia mais »
If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U.S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. dollars, and most of that money goes …
Why Sponsored Posts Matter (And How To Get Started) Leia mais »
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives …
2023 Social Media Benchmarks + How to Use Them in Marketing Leia mais »
Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite …
