There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can …
How To Create a Strong Social Media Advocacy Program Leia mais »
Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok. After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of. Verified TikTok accounts benefit from increased exposure and a certain amount …
How To Get Verified on TikTok: Tips for a Successful Application Leia mais »
Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits …
How This Underwear Brand Won with an Anti-Black-Friday Social Campaign Leia mais »
Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective. That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to gauge a …
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from IXLCenter.io’s Global State of Digital 2022 report: 57.5% of internet users aged 16 to 64 …
6 Ways to Use Social for Media Ecommerce in 2023 Leia mais »
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if …
What Is a UGC Creator? Follow These 5 Steps To Become One Leia mais »
Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require technical know-how. …
The Easiest Social Media Optimization Techniques to Try Now Leia mais »
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness, or sales. Looking for inspiration for your next social media campaign? We’ve gathered a selection of the best over the last year to show you how it’s …
7 Inspirational Social Media Campaign Examples (Free Template) Leia mais »
TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds. Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In …
How To Find and Use Business-Friendly TikTok Sounds Leia mais »
What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active daily users making the social media platform an important piece of your marketing strategy. Not …
