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3 Tools to Use Instead of Facebook Analytics [2023 Edition]

As we head into 2023, Facebook remains the world’s most-used social media platform – by a long shot. It might not get the press of TikTok or Twitter, but with nearly 3 billion global active users, its reach is still simply unmatched. With such a large potential audience, Facebook can seem a little overwhelming – how do …

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Social Media Search Tactics: Top Tools and Tricks for 2023

The volume of content on social media is staggering. Every day, users post more than 500 million tweets and over a billion stories on Meta’s various apps. And yet, many of us have no strategy for our social media searches. If you just let the algorithm dictate what you see, you’re barely skimming the surface …

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Instagram Analytics Explained (Plus 5 Tools for 2023)

Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try. Instagram has 1.39 billion users who spend an average …

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Shoppable Content: How to Get Started And Make Money in 2023

In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of …

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